What are Subscription Boxes?
A subscription business is a company that will send you a package, usually every month, of items they pick for you. If you are unfamiliar with them, chances are for an area you are interested in there is a subscription box for it. One of the first and most noticeable subscription boxes for me was Loot Crate, a subscription service that sends gaming gear to your house every month, which has since its start excelled and opened up different themes of loot boxes.
There are so many different iterations of subscription boxes and since the start begun many companies have been jumping on the bandwagon, releasing all kinds of different packages. From beauty packages or men’s shaving boxes to cooking ingredients and fashion packages.
Why Are They so Popular?
With the current advancements in technology, we have seen the majority of consumers move away from traditional retail, and subscription boxes offer a fresh alternative. Each month the customer will be looking forward to a new package including similar products yet always something new and most likely will be something they need or want. With it being delivered to your door, subscription boxes have become a new convenient way of shopping whilst it also allows the customer to getting first hands on new products before investing into more.
Subscription boxes add a little bit of ease to your life as well as a routine, instead of trekking out to your nearest shop, you can get all your essentials delivered straight to your door each month.
Are They Worth it?
Most of the time, subscription boxes will deliver items that you wouldn’t necessarily go out to buy individually which would probably mean you aren’t spending your money very wisely. However, that doesn’t mean that they’re all a waste of your money, in fact a lot of people would rather it this way. If you’re someone who loves a home-cooked meal but don’t have a lot of time during the week to prepare for it due to work, a meal kit might just suit you perfectly.
Subscription boxes for products/items that you already use on a regular basis are a good example of why a subscription could work for you. Take razors as an example of this, you will use them each month yet you will still have to go out to buy it every month. With a subscription, you can rely on it always being there for you to use.
Will it Work For me?
In order to decide whether it will work for you, you should ask yourself a few questions. Do you get a lot of use out of the products you are receiving? Does it make your life easier in a specific way? These are some basic questions that can help determine whether it’s for you or not, but the best way to find out is to give it a try!
Chances are there is a subscription box for your needs; however a long list of them can be found online.
How Can I Start my Own Service?
After reading this you might realise how successful and popular these services can be. So how can you start your own? In order to be successful in the field of subscription boxes you must:
- Begin with a great subscription box idea
- Determine a price for the box
- Come up with a basic prototype box
- Start up a website to advertise and list your product
- Take orders and begin your subscription box service
- Grow your brand!
Although it might seem simple, with so much competition you will need to create something that will stand out and market well. There are many direct sales and marketing agencies that will help you sell your product/service in order for you to stand out from the rest and have your brand be heard over the noise.